For well over two decades, Crossbow Marketing Consultants (Pty.) Ltd (CMC) has been assisting reputable charities in Southern Africa to strengthen themselves financially so that they may continue their vital and valuable work.
As a full service company, Crossbow (CMC) is proud of its standing as a leader in the field of dual purpose marketing – a method of trading that provides every one of the company’s clients with a dependable source of income through the work done on their behalf.
In providing a professional service, Crossbow (CMC) utilises its extensive resources to successfully implement annual sales/public relations projects for the Charities while assuming full financial risk for the campaigns. Crossbow (CMC) is proud to have maintained this record of always funding the full operation without asking the Charities to risk any money that they raised through their other fund raising activities.
This support empowers this proactive group of Charities to focus more exclusively on the services they provide to those in need, including physically disabled people, those who are visually impaired, people in need of counseling, and even poor suffering animals in need of protection.
Crossbow (CMC) creates an awareness of the services each of these Charities provide and their need for funding. In support of this objective, CMC generates a source of income for the Charities through the sale of creatively developed products. Most of CMC’s products have been specifically designed to offer significant, valuable benefits not generally found in similar products. These products are enhanced to teach important disciplines, to improve personal responsibility, to help reduce stress, to educate South Africans about conservation of our natural resources and our wildlife, and to support our Government in facilitating the integration of disabled children into our school system.
The enduring loyalty of customers over the years helps to ensure the continuity of high standards of research and quality control with all of the products. All this solidifies the strong relationships that the company has built with both Clients and customers.
One of the main reasons for CMC’s success is its outstanding and professional training programme. From the initial induction into the Training Academy, staff have an opportunity to raise themselves through two higher levels before achieving Executive Call Centre status. This ongoing training is aimed at maintaining the highest of standards, allowing the company to deliver a professional service to both Clients and the Public in general.