KindHearted Support

Empowering Proactive Charities Through Sustainable Fundraising for Over 40 Years

For more than 40 years, our KindHearted product range has helped raise sustainable funding for South African charities doing vital, hands-on work in their communities.

When you purchase a product linked to a specific charity, your payment is made directly to that organisation. This ensures your contribution goes straight to the cause you care about.

Our partner charities include:

• • Animal Anti-Cruelty League South Africa – Protecting animals from cruelty and neglect
  • Innovation for the Blind (IFTB) – Empowering visually impaired individuals through skills development and employment opportunities
  • LifeLine South Africa – Providing emotional support and crisis counselling
  • Muscular Dystrophy Foundation of South Africa – Supporting individuals affected by neuromuscular conditions
  • National Council of and for Persons with Physical Disabilities in South Africa – Advancing accessibility and inclusion
  • St Giles Association for the Physically Disabled – Providing care, therapy and residential support

Each organisation addresses a different but equally important need across South Africa.

Every purchase strengthens their ability to protect the vulnerable, provide care, and build more compassionate communities.

Select a charity below to view the products that support their work.